STYLE GUIDE
WIREFRAMES
FINAL PACKAGING
Pitch Pop Soda Package Design
Pitch Pop flavored soda is a brand that I came up with for a student project. The project involved creating a logo, designing wireframes, and assembling the final product. Since music is a huge inspiration for me, the idea seemed to come naturally. The name “Pitch Pop” relates to music terminology and music genre, while “Pop” is also an alternative word for soda. Once a logo was made, I picked out artists that I personally like and made illustrations of their faces for the flavor labels. My goal in creating this package design was to cater to the music artist’s fan base. Today, music artists have several branded products for their fans. Pitch Pop plays with this idea of promotion by being a sort of collectible of an everyday product for fans to enjoy.