Giant Fresh Low Price Campaign

At Giant, it's important that creative strategy shifts based on a constantly changing market. The Fresh Low Price campaign came about as a strategy to lower prices on hundreds of products and heighten awareness of one of Giant's existing value propositions. This campaign needed a full marketing kit, including in store signage, web assets, email and more. For creative, the ask was to highlight savings value first and amplify the recognizable blue of the Low Price logo. The marketing creative of this campaign lead to increased sales and allowed Giant to develop a new perspective on value.

IN STORE PRINT MARKETING

Below are the various different signage tactics that were created for the Fresh Low Price campaign. These signs both highlight the discounted prices of several products, and contain meal inspiration imagery to pair with the featured product.

AISLE BLADES

REFRIGERATOR CLINGS

MEAT CASE TOPPERS

PRODUCE RAIL SIGNS

PRODUCE RAILBOX SIGNS

TRI-BANNER

WEBSITE ASSETS

Additionally, several website tactics needed to be created for the campaign, including a homepage hero banner and search header messages. The hero banner features a few key items of the campaign, while the header messages highlight specific items paired with meal inspiration imagery.

EMAIL DESIGN

Below is email creative that was designed to introduce the campaign to customers. The email includes multiple GIFs featuring key items with and without pricing, as well as an additional section that speaks to one of Giant's additional value programs.

↑Back to Top